charm

• verb

1. to influence a person’s perception of you in a vividly positive way; to cause someone to be delighted with or captivated by you. 2. to infuse an object or place with magic in a manner that causes the magic to remain in effect, i.e. creating a magical item or “putting a spell” on a location.

• noun

1. a magically charged item, not always but often a trinket.